The 'BUZZ BLITZ' is an innovative online marketing service provided by BuzzPlant

The ‘Buzz Blitz’ gets the word out about your product or service online. It’s a great way to promote; book releases, music CDs, theatrical releases, and DVDs to your customers in a short space of time. It’s something we’ve been doing for the past 3 years with great success. We task our internal team to employ all the latest online tools, websites and social networks to share information, post links and stimulate discussion.

The ‘Buzz Blitz’ is a play that hits the internet hard and fast. Getting the word out online quickly in lots of places, impacting the search engine page ranking for your site and driving traffic to a designated landing page. We want to engage your customers wherever they are online.

We have 3 main objectives;

• When someone is searching for your product/service they can find it. Fast.
• People searching for related products/services, find yours.
• Get in front of people who are likely to be interested in your product/service, make sure they know about you.

The ‘Buzz Blitz’ includes several integrated activities, executed simultaneously. Some of these activities have immediate impact, others have a more gradual long-term effect. We are always looking to take advantage of viral word-of-mouth opportunities along the way. Below are the activities and tactics we employ to build awareness, drive traffic and get results.

SOCIAL NETWORK MARKETING
We setup client pages on major social network sites, and can temporarily take over management of any existing pages that you may have. We will update page content, send out friend invites, publish bulletins, etc. Major social networks include; MySpace, FaceBook, ShoutLife, Hi5, Eons, Twitter, etc. If you already have developed an online community of friends and fans we can energize and equip them to work with us help spread the word virally.

VIRAL VIDEO CREATION & DISTRIBUTION
We have experience in concepting, shooting, editing and distributing viral videos online. A recent campaign we were able to drive over 100,000 views for a client's video in 8 weeks.

VIDEO SHARING
We describe, tag and include site links for client videos, and upload them to all the major video sharing sites including YouTube, Vimeo, Google Video, Yahoo Video, Blip.tv, Viddler, Metacafe.com, MySpace Video, Daily Motion, GodTube, etc.

ONLINE PUBLICITY
We use a number of paid and free online services to distribute your press release across the web within a few days. Typically we are able to get client’s press releases posted on 100-300 websites. This generates traffic, awareness, and valuable back-links to your site with relevant key words.

BLOG POSTINGS
We research and identify the most popular blogs relevant to your product/service and contact bloggers directly, post comments and URLs on their blogs, and start discussions that increase awareness about your product and drive traffic.

FORUM DISCUSSIONS
We research and identify the most popular forums and discussion boards that are relevant to your product/service or boards that target the demographic well. We will start discussions, post comments and replies and URLs, to increase awareness about your product and drive traffic.

SOCIAL BOOKMARKING
We post and tag a short description of your product/service using selected key words and phrases along with a link to your website to over 40 social bookmarking sites. These sites index the posts and URLs, providing valuable backlinks to your site, along with information about your product/service to other social bookmark users.

SEARCH ENGINE OPTIMIZATION & BACK-LINKING
We understand how to make your website search engine friendly (SEO - search engine optimization), take advantage of high traffic under utilized search terms to get your site listed high up on the search engine rankings. We utilize a number of services that will distribute your URL across web to over a hundred sites providing additional back linking to boost search results.

SEARCH ENGINE ADWORDS
We have a team member that is a qualified ‘Google Advertising Professional’, who develops and manages our Google Adword campaigns. We also run other searching ad programs (e.g. Yahoo Search Ads). We brainstorm key search engine terms and phrases, and ways to win ‘click-throughs’ to our client’s sites.

‘The Buzz Blitz’ is a great way to promote; book releases, music CDs, theatrical releases, and DVDs. Typical ‘Buzz Blitz’ campaigns run for 1-3 months, and budgets range from $1,500 to $5,000 per month depending on client budgets and services required. We have run over 20 ‘Buzz Blitz’ campaigns for clients in the past 12 months and we believe that online buzz marketing is one of the best value ways to generate excitement and drive traffic to your website in a short space of time.

For great value marketing ideas and campaigns please contact:
Bob Hutchins
info@buzzplant.com
615-550-2305

BUZZPLANT - AN OVERVIEW
BuzzPlant’s core strengths are in developing and executing cutting edge internet marketing and promotional strategies to create a ‘buzz’ online about a client’s event, product or service and translating that ‘buzz’ into tangible benefit for clients. Our core area of expertise is with entertainment media in the ‘Faith and Family’ / 'Family Friendly' markets.
BuzzPlant has significant experience in the interactive marketing space. From building cutting-edge ecards and splash pages, to websites with complex dynamic databases. We have designed and managed complete consumer marketing campaigns, completed rebranding projects, and built ecommerce platforms and for a wide range of clients.

BuzzPlant has worked on major movie projects including Walden Media's 'The Lion the Witch and the Wardrobe', 20th Century Fox's 'The Passion of the Christ', and several DVD release projects.
We have done substantial work for INO Records, Universal Music Group, and other music labels promoting artists and albums via ecards, email blasts, flash games and online marketing campaigns. BuzzPlant has worked with major book publishers including, TimeLife, Zondervan, NavPress, David C Cook and has recently launched a national marketing campaign for Reader’s Digest magazine.

It is a challenge to deliver clear marketing and brand messages to a targeted audience. There must be constant evolution in the interactive marketing arena. BuzzPlant believes in taking an integrated approach to online interactive marketing. It’s our experience that a strong, well thought through marketing message, delivered to a target audience combined with strong word-of-mouth activities bear out the best results.

 

http://buzzplant.com // info@buzzplant.com

ⓒ BuzzPlant 2009